Fasar Zarif

Fasar is an accomplished, commercially-focused, results and delivery-driven transformation leader with over two decades of experience designing and executing complex change programmes across digital, product, and technology portfolios. Fasar has been successful in both permanent and interim executive roles, delivering large-scale digital and corporate transformation initiatives within FTSE 25 firms, private equity-backed businesses, and highly regulated industries.

Fasar brings a strong track record of delivering measurable business outcomes and has spearheaded high-impact programmes, including the digital transformation of the UK National Lottery, the digital product transformation at Flutter and leading the Commercial effort on CrossRail to source £18bn to build the Elizabeth Line. Fasar excels in building high-performing, cross-functional teams from the ground up, and is known for turning around underperforming programmes, securing executive buy-in, and embedding strategic Target Operating Models that stick.

 A natural collaborator with a people-first mindset, he combines strategic foresight with hands-on leadership to align delivery with business objectives. From driving cloud migrations for Tier 1 banks at Experian to transforming the UK National Lottery’s digital ecosystem at Allwyn, Fasar consistently enables sustainable growth, operational efficiency, and customer-centric innovation.